# How is business value defined?

Honestly, this is a tough and elusive question. Each business has different values, cultures, goals and purpose. One of the primary objectives of IT Leadership is to build and implement a Continuance Improvement model. We submit the following approach for your consideration:

1. Discover, document and define business/stakeholder needs.
2. Review current direction and governance.
3. Build a plan.
4. Equip and implement.
5. Operate and maintain.
6. Monitor and report.
7. Measure, evaluate and refine to meet business needs.

By [Katie Saglimbene](/content/author/katieelevate/index.html) | May 4th, 2019 | [ITL](/content/faq_category/itl/index.html)